Eric Brun: Andaz Hotels – Aspirations for the Social Hotel of the Future
Andaz Hotels – Aspirations for the Social Hotel of the Future
Launched in 2007, Hyatt Hotels Corporation-owned lifestyle hotel brand, Andaz Hotels has grown rapidly across leisure destinations worldwide. A total of 17 properties across Asia, Europe and America, each premise has been inspired by the cultural and social life of the locale it is based in. The hotel promises to welcome guests ‘to create inspiring experiences through a kaleidoscope of local culture’.
Eric Brun, Senior Vice President Brands and Marketing at Hyatt, based in Zurich, responsible for developing and managing the regional brand and marketing strategy in Europe, Africa, the Middle East and South West Asia says for the One Planet Rating :
OPR: What about other environmental factors? In 2014, Hyatt committed to measurable and actionable use of resources across its properties (Hyatt Vision 2020). How can we see this adopted in Andaz hotels today?
Eric:At Hyatt, our purpose is to care for people so that they can be their best. Our purpose inspires how we engage with our guests, colleagues, owners and communities, and makes a definitive statement about the difference we are trying to make in the world. Our Hyatt Vision 2020 – our set of environmental goals for the year 2020 – is a significant aspect of this.
We aim to implement this environmental vision across all Hyatt hotels, including the Andaz brand. To give just two examples within the Andaz hotels themselves: Andaz London recently entered into a collaboration with Quimera Energy (QE) by utilizing QE’s Monitor & Save service. This aims to significantly cut energy and gas expenditure, by monitoring and managing hotel consumption in real time. Our Andaz hotel in Amsterdam has likewise been awarded a Green Globe certification for its efforts to reduce energy and water consumption, greenhouse gas emissions, and waste sent to landfills.
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